The Define Phase is well documented in the Plan of PDCA, Define of DMAIC, Discovery of Appreciative Inquiry or even the Dream of Disney. In the Explore stage of EDCA what makes the Define phase different? Paraphrased from Nigel Cross’s book, Engineering Design Methods: Strategies for Product Design: Designers tend to use conjectures about solution Read More …
The difference between the thought process embedded in Lean Service Design and the disciplines in Lean Services and Lean Design can be summed up in one word: Empathy! It is a major differentiator between the traditional process methodologies of Six Sigma, and I say this tongue–in-cheek, Lean. Many times when you review Design for Six Read More …
As you can tell I put a great deal of emphasis on the customer’s touchpoints and on a grander scale the Customer Experience. There are few companies that are better at delivering on the Customer Experience than Disney. Watch this short video and test your memory of visiting a Disney Theme park. What do you Read More …
Prototypes provide a Pathway for Connecting with Customers Prototyping is a way to introduce our products or services in a very disarming way. It is a way of saying, “I respect your opinion.” Creating that empathetic connection with others can have a profound impact on your company. We all prefer to buy services from people Read More …
The difference between the thought process embedded in EDCA (Service Design) and the other disciplines of Lean can be summed up in one word: Empathy! It is a major differentiator between the traditional process methodologies of Six Sigma, and I say this tongue–in-cheek, Lean. Many times when you review Design for Six Sigma, Lean Startup, Read More …
“The fundamental idea of iteration (PDCA) is learning. To eschew PDCA is not only arrogant; it is inefficient & often ineffective,” says Shoji Shiba author of Four Practical Revolutions in Management : Systems for Creating Unique Organizational Capability. The Lean practice of PDCA is ideal for learning and creating knowledge activities. Following this process it Read More …