10 Sample A3s by 5 contributors I was honored to have these 5 people contribute A3s for the eBook, Marketing with A3. I had several of my own efforts but felt that I could not offer the variety needed. These contributions are real life examples (names and some data has been changed) that captures the Read More …
As you can tell I put a great deal of emphasis on the customer’s touchpoints and on a grander scale the Customer Experience. There are few companies that are better at delivering on the Customer Experience than Disney. Watch this short video and test your memory of visiting a Disney Theme park. What do you Read More …
Certainly in these days of information overload and web analytics we have more information than ever before to make our decisions with. I believe that this data is extremely important and needed to manage your company and your marketing. This data along with most financial data is all past tense. It tells a little of Read More …
Sales and marketing can no longer operate in a vacuum. It has become a process output that intertwines across many of the departments within the organization. As companies have become flat, their decision making is increasingly being done by committee. As a supplier, you must mimic your customer decision-making path and as a result your Read More …
Marketing with PDCA is about managing a value stream using PDCA (Plan-Do-Check-Act). Using the new SALES PDCA Framework throughout the marketing cycle will provide constant feedback from customers, and can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to Read More …
I “kind of use” a value stream map to outline your customer’s buying process and to vividly demonstrate how your marketing efforts mimic that process. Consider the map as a tool designed to highlight activities. The current state serves as a guideline to communicate the opportunities so they may be prioritized and then acted upon. Read More …