I had the pleasure of attending a workshop on Value-Stream Mapping for the Office and Service. The workshop description:

This interactive workshop demonstrates how to apply value-stream mapping, a fundamental and critical tool, to address what many companies find difficult to do: making a fundamental change in business processes such as administrative, professional, and transactional activities. You will see how the key elements of lean thinking and value-stream mapping apply to such activities by identifying key processes to tackle, drawing an accurate current-state map of each process, applying lean principles to envision a leaner future-state for each process, and implementing the future-state in a way that can be sustained.

Jim Luckman of Lean Transformations Group was the facilitator, (Recent B901 Podcast Participant) and did a very good job of combining instruction, case studies and interactivity. LEI is a stickler for interactivity in their workshops and it is a well learned lesson for me. I struggle creating webinars that have interactivity and always wonder if the people on the other side are sleeping or how much other things they are getting done during the webinar ;). I have made a commitment to work towards that goal and more so than just the standard survey questions.

IMG_0134It is always great to see others present and to receive fresh material. I have spent a great deal of time in the past year constructing Value Stream Mapping processes for marketing. In doing so, I have ventured into many uncharted areas and as a result have taken certain liberties in my mapping processes. In the workshop, I got back on track and learned or reinforced 2 particular areas that I felt are important to the marketing process.

1. Chunking: When you start creating a Future State Map it is wise to step back and take a more empirical view of the process looking for major outputs or changes in skill requirements. Dividing the Value stream Map in this fashion allows you develop chunks or groupings,. This allows the divided Value Stream to be scrutinized and more importantly better define your customer requirement, customer being the next recipient in the Value Stream. It was even challenging to define who that customer is and what the requirements for that handoff are. It reminded me of how we have been breaking down the Kanban boards and defining the endpoints and the queues. The methodology was a little different but the outcomes were very similar.

2. Heuristic/Transactional: Since this workshop was based on creating a Value stream Map for the Office and Service sector we spent time on the differences that were created in this sector versus manufacturing. I have to admit I struggle with mapping many marketing value streams and this little tip though simple made a great deal of sense to me and solved my problem. Most of my problems are a result of combining the Heuristic section of marketing to the Transactional side. The lesson to split the value stream at this point and create 2 separate Value Stream Maps paid for the workshop. It was like not seeing the forest because of the trees. I even feel kind of stupid even saying it but when I review past struggles the majority of them were exactly in this area. On the other hand, the ones that I had little struggle with were maps that naturally divided that area on their own.

Related Posts:
Value Stream Mapping
Current State Map – Where are You?
Applying Value Stream Concepts eBook
Find a Beginning and Endpoint when starting a Kanban


Lean Sales & Marketing Workshop

Having Lean in your Sales and Marketing toolbox is the most sustainable advantage that you have in the marketplace. This 90-day program will create a continuous improvement program for your sales and marketing. The foundational work is in Lean, but you will find a flavor of Service Design, Appreciative Inquiry and Design Thinking intertwined. This is a systems based approach to sales and marketing.

Utilize Lean concepts in your Marketing Process.

This program is not about the vast amount of material and training you will access.

Exercising Value

It is an exercise in understanding on how to use the value that you create.

Would you like to simplify your marketing?

Would you like to continuously improve your marketing?

Would you like to create Demand?

Are you willing to quit thinking like Wanamaker (50/50) and start thinking like Pareto(80/20)?

Do you still look at social Media as a time waster?

Can you dedicate 4 hours of training per week?

In addition, received unlimited email support and 2 hours of live Q and A per week?

“Joe is an excellent coach, He is very knowledgeable, right to the point, and he goes the extra mile for his students.” Betty L

Each Participant will receive the E-Books

Lean Marketing House, Marketing with PDCA, Marketing with A3 and the Lean Engagement Team

Program outline:

Week 1: Learn the secrets of SDCA and how standard work will simplify your marketing process.

Week 2: Start practicing continuous improvement(PDCA) in your sales and marketing.

Week 3: Explore (EDCA) the service dominant thinking world and the newest social platforms.

Week 4: Learn what nobody else is telling you: How do you create demand?

“Joe Dager is an invaluable resource for business owners interested in taking their success to the next level. His knowledge of current technologies, marketing and lead generation are excellent. A true “pro” when it comes to business coaching and consulting. I hold great respect for him and his fund of knowledge. I strongly recommend Joe to those who are looking for the “best” in help with business development.” S. Lee

This program is not about the vast amount of material and training you will access. Rather, it is more about our joint commitment to apply the principles that you learn to your business.

Do not sign up if…

your Sales and Marketing efforts run like clockwork

you know what is the best path for improvement

you are getting results from social media

you have all the demand that you want

A brief over of the basics:

“Joe presented clear and concrete ideas and devoted himself to our success. I highly recommend him as a business marketing consultant.” P. Steinbach

This a complete 28-day program based specifically addressing these issues:

  1. Lean Marketing Principles
  2. Creating a Marketing Value Stream
  3. Marketing with PDCA
  4. Creating your Marketing Kanban
  5. Using A3s in the Marketing Process
  6. Implementing a Lean Marketing System

In addition, we will cover:

  1. Vision
  2. Customer Value
  3. Identify Value
  4. Map Value Stream
  5. Flow
  6. Pull
  7. Engagement
  8. A3 Communication

In addition to the material, the program includes:

  1. Unlimited email support
  2. Special Discussion Group on the Lean Marketing Lab
  3. Review of individual A3’s plans with feedback
  4. Training program website
  5. 2 Hours of live Q & A.

“I have long been a fan of Joe and Business901 but it was not until the spring of this year that I hired Joe to assist me with my marketing efforts. His commitment and dedication to helping me achieve my business goals has been second only to my own. Combining his creative approach to the content side of marketing with his use of Lean marketing strategies, Joe has delivered far above my expectations. If you want to take your business to the next level, I’d highly recommend contacting Joe and Business901.” – S. Wilson


Implement Continuous Improvement into your Sales and Marketing!

Review our special offer for this program!