Multiple Paths of a Customer Journey

People arrive at a given point in their service experience from a multiple of ways and am I wrong in my thinking or do I need a makeup a path for each of them or do we just try to push all of them down a certain path? – Joe Dager Ben Reason:  I think Read More …

Service Design Jam – Next Weekend!

The first Global Service Jam took place in March 2011, where more than 1200 participants in more than 50 cities created around 200 unique service designs around the Theme “(Super)HEROES”. A sister event, the Global Sustainability Jam, tool place in October 2011. Around 800 participants in more than 40 cities created over 100 services, products and Read More …

Reason on Service Design, 2 of 2

Ben Reason leads the London studio, Livework, on service design and innovation projects for both UK and international clients. In his time at Livework, he has worked with multinational companies and start-ups with a focus on service thinking and developing their service design methods and approach. Ben is the co-author of Service Design: From Insight to Implementation and Service Read More …

Reason on Service Design, 1 of 2

A founding partner of Livework,  Ben Reason now leads the London studio on service design and innovation projects for both UK and international clients. In his time at Livework, he has worked with multinational companies and start-ups with a focus on service thinking and developing their service design methods and approach. Ben is the co-author of Read More …

Optimizing Customer Experiences

Ben Reason is a founding partner of Livework having set-up the company in 2001. He now leads the London studio on service design and innovation projects for both UK and international clients. In his time at Livework, he has worked with multinational companies and start-ups with a focus on service thinking and developing their service Read More …

Using Service Design Internally?

Co-author of Service Design: From Insight to Implementation and Service Design for Business: A Practical Guide to Optimizing the Customer Experience joins me for tomorrows podcast. An excerpt from the podcast:  Joe:   I’m a firm believer and I’ve mentioned that to you before is that the employee experience mimics the customer experience. Should our Service Design, should Read More …