Lean Marketing meets Service Dominant Logic 0

Lean Sales and Marketing is just not another extension of Lean into another area of business. if you think that way, you will be marred into product dominant thinking. You must recognize Lean as the pathway into  Service Dominant Logic Thinking (Vargo and Lusch (2006)). Lean is used as the vehicle to deliver effective and efficient value propositions that co-create value with the customer.

This infographic below is my humble attempt to start the discussion between Lean and Service Dominant Logic.

Considering taking the first step.

If you are a Sales and Marketing person: Lean Sales and Marketing Workshop

If you are Service provider:  Lean Service Design Trilogy Workshop

 Lean Marketing, Service Dominant Logic

Considering taking the first step.

If you are a Sales and Marketing person: Lean Sales and Marketing Workshop

If you are Service provider: Lean Service Design Trilogy Workshop