Marketing with PDCA eBook released on Business901 Website

Released as an eBook, Marketing with PDCA authored by Joseph T. Dager is now available on the Business901 website.

Marketing with PDCA is about managing a value stream using PDCA (Plan-Do-Check-Act). Using the new SALES PDCA Framework throughout the marketing cycle will provide constant feedback from customers, and can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to make a better decision.

Targeting that value proposition through the SALES PDCA methods described in this book will increase your ability to deliver quicker and more accurately than your competitor. It is a moving target and the principles of Lean and PDCA facilitate the journey to customer value.

This book also introduces the Kanban as a planning tool or, as I like to think about it, as an execution tool. Improving your marketing process does not have to constitute wholesale changes nor increased spending. Getting more customers into your Marketing Kanban may not solve anything at all. Improving what you do and increasing the speed that you do it can result in an increase in sales and a decrease in expenses. 

Table of Contents

1. Lean Marketing House
2. Future of Marketing
3. Marketing Funnels
4. Cycles to Loops
5. Knowledge Management
6. PDCA
7. Sales and Marketing Teams
8. Kanban
9. SALES PDCA
10. Marketing with PDCA Summary
11. Marketing with PDCA Case Study
12. Constancy of Purpose
13. Marketing with Lean Program Series

The book is the fourth part in the series of the Marketing with Lean Program: This series consist of the five individual products.

1. Lean Marketing House
2. Driving Market Share
3. Marketing with PDCA
4. Marketing with A3
5. Marketing your Black Belt (coming soon)

Related Information:
SALES PDCA Framework for Lean Sales and Marketing
Continuous Improvement, The Toyota Way
Drucker and Deming = Lean Marketing
Visit the Marketing with A3Website

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