This is a transcription of the Business901 podcast, Connecting Social Media and Traditional Marketing thru Measurement podcast with Guy R. Powell co-author of the new book,ROI of Social Media: How to Improve the Return on Your Social Marketing Investment.
His company, DemandROMI, (www.DemandROMI.com) is based on helping marketers and business executives to take these critical concepts and implement them within his client organizations. His consulting career began ATKearney delivering strategic and tactical solutions to help companies fuel and maintain extraordinary growth. While at ATKearney he worked on a variety of wide ranging projects for both mid-tier and Global 100 companies in Europe, providing strategic assessments, business re-alignments and turn-arounds.
The Media Engagement Framework is one of those “Aha” moments that you will have when reading the book. We touch upon it in the podcast but did not go into the depth you will need to complete it. However, I think it is well worth your time to study the framework, and print it out especially if you decide to listen to the podcast. I would even take it a step further and print it out as an A3 or larger and start pinning post-it-notes to it as part of your War Room or Battle Wall. What if you started limiting your WIP (Work in Process) in each area? Would that make you more effective?
Guy’s website: www.ROIofSocialMedia.com.
P.S. In the transcription check out the 90-9-1 concept.
Guy’s Books include:
ROI of Social Media: How to Improve the Return on Your Social Marketing Investment
Marketing Calculator: Measuring and Managing Return on Marketing Investment
Return on Marketing Investment