Role of Managing Data in Marketing

Eric Reidenbach founder of Six Sigma Marketing Institute and I were having a discussion on several marketing topics such as…

Data Mining
Six Sigma Marketing
Lean Marketing
Variation
The Endangered CMO
Lack of Leading Indicators
Roe of a Black Belt in Marketing
Counter Intuitive Data
Measurement and Marketing

…and the recorder was running. We had started the conversation discussing some of the strategies and tactics that we were using for the upcoming 5 Cs of Driving Market Share program that we are developing. We went off on a tangent talking about some particular issues and I hated to see the information go to waste, I though Eric was brilliant.

Six Sigma Marketing is a fact-based, disciplined approach for growing market share in targeted product/markets by providing superior value. Eric Reidenbach is the founder of the Six Sigma Marketing Institute which is dedicated to the advancement and deployment of Six Sigma Marketing. At the heart of SSM is a modified DMAIC process that provides the architecture for growing top line revenues and market share.

His most recent books include:
Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers
Six Sigma Marketing: From Cutting Costs to Growing Market Share