Actress Julianna Margulies shares a fun fact about her father: that he wrote the classic Alka-Seltzer commercial jingle “Plop, Plop, Fizz, Fizz.”
Complete video at: http://fora.tv/2010/02/22/TimesTalks_A_Conversation_with_Julianna_Margulies
Julianna’s description on the #1 ad of all time was not crystal clear, I assume it was “Oh I wish I was an Oscar Meyer Wiener”. The other mention that I may or may not be correct about was that dropping the two tablets in the glass was on purpose. I have always heard the story that it was done just to make the jingle work. As a result of the ad, everyone started using two tablets. Of course, this led to an immediate doubling of sales. Who said that you can’t measure ROI on marketing?