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- Dr. Deming

Sep

02

Using Internal Data to Measure Customer Satisfaction

By business901

In a past Business901 podcast, Software Quality Assurance Podcast with Murali Chemuturi, we discussed Software Quality Assurance and what Murali considers best practice. I found his position quite different from the Agile and Kanban Software people I typically interview.

Recently, I came across another subject, Measuring Customer Satisfaction, that Murali takes an unique position. This paper was the background for this podcast.

Download Podcast: Click and choose options: Download this episode (right click and save) or go to the Business901 iTunes Store.

J. Ross Publishing has recently published three books authored by Murali Chemutur

Categories : Lean Six Sigma

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Marketing with Lean Book Series

Marketing with Lean Book Series

Book Descriptions

.

Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series.

Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately and with better value than your competitor. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value.

Marketing with A3(More Info): Enables sales and marketing to use the Lean tool of A3 as a structured approach for their problem solving, strategies and tactics.

Lean Engagement Team(More Info): The ability to share and create knowledge with your customer is the strongest marketing tool possible.

Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

Lean Marketing House Infographic

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