How I would Market your Company? – Step 7 of 10

Posted onAuthorbusiness901

You want me to start marketing your company today. Here is what I would do:

7.  Creating a content marketing strategy based on your customers buying process and need.

I believe content marketing is what really works these days and without it it is very hard to differentiate yourself. A quick outline of a great bo6a00d834c5f4b969e201156f6e6014970b-320piok on the subject that I keep promoting:

  1. Defining the organizational goals.
  2. Determine the informational needs of the buyer.
  3. Determine what you want the customer to do and why this helps the business.
  4. Determine the product and content mix.

A few examples of the product and content mix were:

  1. Print newsletter
  2. E-book
  3. White papers series
  4. Website and blog
  5. Social Media component
  6. Article marketing
  7. News releases

Excited to show you the new cover for the revised and updated paperback version of Get Content Get Customers (Turn Prospects Into Buyers with Content Marketing), which will be available in bookstores on May 22nd. And, by the way, the paperback does include new case studies and has a few expanded pages on social media content marketing.

Also review my E-book on Mirror Marketing