In my journey over the past few years to bring a Continuous Improvement philosophy to marketing, I have primarily focused on Lean and identifying the individual Value Streams. Lean was a much easier methodology to implement and utilize.
Working in the past with Dr. Eric Reidenbach of Six Sigma Marketing Institute, we developed the program the 5Csof Driving Market Share which provides a clear path or the bridge between Six Sigma and marketing. In the program, we challenge the way both the Six Sigma community and the marketing area think about business and the way they currently do business. It does so by providing a detailed and structured approach one that is entirely data driven to unleash the power of Six Sigma on the crucial need of Customer Value for revenue growth. An outline of that bridge between Marketing and Six Sigma is provided in the table below.
