Enclosed are my notes from the Duct Tape Marketing Coaches Excellence Series broadcast today with David Meerman Scott, author of the New Rules of PR. He has just published a new book, Tuned In. But first read what he had to say:
Public Relations is defined as how your organization deals with the public.
Can you control the media?
Can help control come from participation in social media?
- Participation
- Monitoring Chat rooms, Blogs
Can you afford to be a non-entity?
David gave a great explanation of how the social media works for companies?
Great moves for small business
- Focus on Buyer Personas
- Create separate value for buyers
- Ultimately SEO is about Thought Leadership
The blogs that succeed are the ones that are passionate about what they are talking about?
People don’t use blogs in my industry: What a great marketing opportunity!
Facebook, Twitter, LinkedIn: Keep a narrow focus
Journalist are always looking for good stories, where do the look: Google, Social Media, Comments on their blog.
Viral Marketing = Sharing your ideas online(Funny, Remarkable, Strong Info Value)
- Invest in a lot of ideas
David Scott new book talks about
- Uncovering people’s problems
- Talk to people that are not your customers
- Does the world need this?
