This is a presentation that I did for Lean Frontiers last year. I thought I would share it as it offers a nice introduction to my next presentation with them this week. I will be introducing Marketing Kata in a formal presentation hosted by Hosted by Lean Frontiers on the afternoon of November 17th, 2016. You can register today to participate in Lean Frontiers Direct both LIVE on November 16-17 and ON-DEMAND for a 3-month period following the live event.
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On November 16 and 17 the top thought leaders and company practitioners will address the roles of Product Development and Sales & Marketing in the Lean enterprise. Registration can be found at Lean Frontiers.
Marketing Kata is primarily based on the practices through Mike Rother’s work documented in the book, Toyota Kata: Managing People for Improvement. Adaptiveness and Superior Results. – Amazon Link