Removing Uncertainty in your Decision Marketing

I had great pleasure having Eli Schragenheim on the Business901 Podcast. Eli has been part of the Theory of Constraints movement practically from the beginning. He started working with Dr. Goldratt as a programmer to program a game for adults that would teach them how to think over 25 years ago. During the podcast we dove into the subject of Uncertainty! A great discussion, that affects our everyday life and how it relates to forecasting and even our intuition.

From the Podcast: We cannot really predict the future. We can predict some reasonable range of the future needed to make a decision. This is hard for forecasting. Forecasting is an unbelievably important tool for managers, but again they need to understand what does it mean and what does it contain and how wrong could it be.

In the past 25 years, Eli Schragenheim has taught, spoken at conferences, and consulted in more than 15 countries, including the United States, Canada, India, China, and Japan. He has also developed software simulation tools especially designed to experience the thinking of TOC, and consultant with several application software companies to develop the right TOC functionality in their own packages. Mr. Schragenheim was a partner in the A. Y. Goldratt Institute and is now a Director of Goldratt schools.

He is the author of Management Dilemmas: The Theory of Constraints Approach to Problem Identification and Solutions. He recently collaborated with William Detmer and Wayne Patterson on the book Supply Chain Management at Warp Speed: Integrating the System from End to End. The new book contains much of the new development of TOC and operations.

You can contact Eli Schrangenheim through his e-mail @ [email protected]