Technorati Tags: Marketing,PR Releases,David Scott
Last week I participated on a Duct Tape Coaches training call and we had a surprise guest: David R. Scott, author of the popular “The New Rules of PR”, a must book for anyone doing marketing these days. He gave us 10 great tips. I was waiting till this weekend to re-listen to the call and write them down, but David blogged about it first. Maybe the core message should be, Don’t wait! The shorten version is below:
- The best way to get noticed: Publish great content online.
- Talk about how you solve problems for your customers.
- Be enthusiastic and have fun.
- Don’t spam the media with your press releases.
- Use press releases to reach buyers directly.
- Comment on blogs, forums and chat rooms
- Read popular books in your market, write a reviews.
- Shoot a short video and put it up onto YouTube
- Create content that search engines will reward
- Don’t be egotistical. Nobody cares about you.
This is syndicated from Web Ink Now, and written by David Meerman Scott.