How does this influence your business in 2008?
- A shift from traditional to alternative media
- A growth spurt for interactive marketing
- More off-line support for online campaigns
Based on an article by Kim T. Gordon for Entrepreneur.com, expect these trends in 2008:
But don’t jump to quick. Make sure before you ever click on a mouse or upgrade your web presence that you have a solid marketing plan in place and a marketing calendar. Without either you will make costly mistakes. Remember when you do change content you want it change from a static website to a dynamic style. If that is the case, who will be updating it next month?