Logistics Matter, even in Marketing

WHERE is an important word today. As we have broken down barriers, the world has seemingly became smaller but are demands have increased. Don’t think about WHERE you should stick your next ad or send your next newsletter. WHERE is about the communities that you spend your time in. Successful marketers today spent their time Read More …

If the facts don’t fit the theory, change the facts!

If the facts don’t fit the theory, change the facts! – Albert Einstein I think many of us put blinders on when we get a good idea and forget that well let me throw another quote out to you: We don’t see things as they are, We see them as we are – Anais Nin Read More …

Discussion of Agile, Kanban, Scrum with Landes – eBook

On the Business901 Podcast I had the pleasure interviewing Eric Landes. Eric is an Agile  Project Manager who has been using Kanban for software development since 2007. He has worked with Scrum, XP and other agile methods for over the past 5 years, and has been managing software projects for over 10 years. Eric has Read More …

Implementing a TOC Supply Chain Solution

The Business901 podcast featured  Amir Schragenheim, President of Inherent Simplicity, a software firm specializing in TOC software for Production & Distribution environments. Inherent Simplicity is the exclusive software supplier for Production & Distribution software to Goldratt Consulting, Eli Goldratt’s consulting firm, in their Viable Vision strategic projects. Mr. Schragenheim is a regular speaker at the Read More …

Your Internal Marketing Constraint is still Important

Finding your internal marketing constraint is still important. Most people consider that their constraint in marketing is the number of prospects and in today’s economy it is very true. I believe that places an even great emphasis on managing your Work in Process or prospects. It does little good to increase prospects if you are Read More …

Updated the Lean Marketing House

Updated the Lean Marketing House with a short video that shows the utilization of Value Stream Marketing and the Marketing Kanban.  A couple of glitches in the transition of slides. This is the first time I used MS Powerpoint 2010 to record within the program.