Month: May 2019

Product Marketing

Giving Your Product a Voice

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Can you help bring your product/service alive by giving it a voice? From the book The Objects of Experience by Wood & Latham, https://amzn.to/2HczhNC Name the object. Give it an actual name, as if you were naming a pet. Decide on its personality. Is it mean, nice, sneaky, smart, young, old, funny What kinds of Read More …

Sales Workflow

Creating Sales Standard Work

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Many people/organizations struggle in creating a sales workflow. It is usually to confining or on the opposite end nonexistent. In my thinking, Standard Work is what creates the WOW in the sales process. However, Standards are the most fundamental and misunderstood concept. Your standards are the way you go about what you do and how Read More …