If we did not have uncertainty we would not need statisticians says Kaiser Fung on the Business901 podcast. Kaiser is a statistician with more than a decade of experience in applying statistical methods to unlocking the relationship between advertising and customer behaviors. He leads a team of statisticians at Sirius XM Radio that is responsible Read More …
Here is a preview to a new global marketing campaign from Xerox Corporation (NYSE: XRX) – the most ambitious and innovative the company has ever created – explores how Xerox helps iconic brands with business process and document management, freeing them to focus on what matters most – their real business. Xerox’s Chief Marketing Officer Read More …
Ignite Indiana – Business Expo May 8 From the Fort Wayne Chambers Blog: The Daily Dose: Business901 is in Booth # 173. Win an autograph copy of Duct Tape Marketing and other prizes. This year’s Business Expo “Ignite Indiana,” brought to you by the Greater Fort Wayne Business Weekly will take place on Thursday, May Read More …
Scott over at the Collective Wisdom blog, like a true blogger, posted several links to articles that contained some good links for us to use. It is worth a quick browse and to save you the redundancy I will not post his comment on each directory. I think you might find some of interest though. Read More …
Branding is one of the more sophisticated forms of marketing communication. The purpose of branding a product establishes an identity that conjures up a positive image and goodwill. For instance, The Coca-Cola Company hopes that you feel good about their products and that you will choose their products from a crowded store shelf because you Read More …