thru Adaptive Marketing Practices
Joseph Michelli is my guest this week and as always, Joe made the podcast…well, a Michelli Experience. We discussed his new book, Driven to Delight, which I recommend. When you reflect for a moment on how a product-centric Mercedes-Benz transformed into a customer-centric organization, well it is very difficult to even imagine. The culture not only had Read More …
In a recent podcast I asked author, Billee Howard, “What sort of skills do I need to develop as a company or an entrepreneur to participate. Is there a set of skills I need?” Related Podcast and Transcription: Introduction to We-Commerce Billee: Well, I think that it really goes back to understanding the environment that we’re Read More …
If there’s positive buzz AND we offer hope AND an enabling environment AND a sticky solution AND expanded comfort zones AND the right inviter This is the shorthand version of a change effort that Les Robinson depicts in the book, Changeology: How to Enable Groups, Communities, and Societies to Do Things They’ve Never Done Before. In the Read More …
One of the best books I have read and certainly the one that has influenced me the most on Agile Project Management is Jim Highsmith’s book of the same name. I have referenced his material for many years on this blog. We are not short of Project Management books and Agile books, in general, but Read More …
We are all familiar with SWOT – Strength, Weaknesses, Opportunities, and Threats. Few of us have not experienced creating one; it is sort marketing101 and even Business Planning101. It is effective and often used tool. What you put into it, is what you will get out of it. I challenge the use of SWOT occasionally, Read More …
Part of The Lean Minute Collection on YouTube A short open-ended discussion about the shrinking middle class of sales accounts. Are you seeing the same thing? Place a comment on YouTube. CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a Read More …