Managing Customer Value
Marketing fails when it does not deliver the right message at the right time to the right person! Doing this prevents waste, minimizes cost and more importantly excites customers. Typical marketing practices are unable to do this when you think of marketing in a linear fashion. If you develop your marketing as a cycle in Read More …
Recently, I’ve become quite intrigued with agile project management. It was developed in the software arena in an effort to replace the traditional project management methods of define, design, and build to one based on adaption. They moved away from that linear thinking to a more adaptive culture allowing continuous innovation throughout the development process. Read More …
Excerpt from the Lean Marketing House Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series. Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase Read More …