Managing Customer Value
Action Learning is premised on the belief that learning is not simply a matter of acquiring new skills or knowledge through reading or listening to lectures. Instead, it is about doing something differently, applying and using new skills or knowledge, or thinking differently. In other words, it is an active, experiential process. Learning is only Read More …
Marketing is the process of creating a customer strategy that creates value for your company. That value can be in the form of increasing brand awareness, acquiring new customers or boosting revenue. To appreciate modern marketing, we need to understand what it’s not. Marketing is unlikely to bring people in because you have a lot Read More …
This video highlights that managing customer value is twofold; it involves creating value for customers as well as capturing that value. It provides a number of tips for accomplishing these tasks, such as segmenting customers, understanding their needs, and developing a strong value proposition. More conversation about this topic: Create Value for the Customer and Read More …
Brand identity is the backbone of any company’s marketing efforts. You know your brand identity should resonate with your target market, making them feel connected and welcome to your company. Your brand identity should also be unique and different from what other companies in your industry are doing. The goal of a branding strategy is Read More …
When identifying customers, companies typically use one of two methods: segments or clusters. Segments are groups of customers who share similar characteristics, while clusters are groups of customers with similar purchasing behavior. Market Segmentation Segments can be helpful in that they provide a way to quickly and easily identify similarities among customers. This can be Read More …
To manage customer value, companies must understand what it is and how it is created. Most experts agree that customer value is created by initially addressing a customer’s problem. Once the problem is solved, the customer is delighted, and the company has a chance to sell them more products or services. It is essential for Read More …