thru Adaptive Marketing Practices
SDCA and PDCA prepare you to maximize EDCA or Design. I like to use the term EDCA learned from Graham Hill to designate the Explore aspect of Lean. I view it as more of Design Type thinking content that allows for that collaborative learning cycle with a customer. Design and Innovation takes place outside the Read More …
“The fundamental idea of iteration (PDCA) is learning. To eschew PDCA is not only arrogant; it is inefficient & often ineffective,” says Shoji Shiba author of Four Practical Revolutions in Management : Systems for Creating Unique Organizational Capability. The Lean practice of PDCA is ideal for learning and creating knowledge activities. Following this process it Read More …
Nir Eyal distilled years of research, consulting and practical experience to write Hooked: A Guide to Building Habit-Forming Products. He founded and sold two technology companies and taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing appears in the HBR, The Atlantic, TechCrunch, and Psychology Today. An excerpt Read More …
Any reader of the Business901 blog or twitter followers for any length of time has heard words echoing in this space such as… “The only competitive advantage you have is the rate at which you learn from your customers.” “Positioning your organization in your customer’s playground is the most important role marketing has.” Along with Read More …
Is Outcome-Based Planning being passed by Design Thinking, Lean Startup(TM), and the other Innovation chatter that we see? This focus is certainly deserving and a necessary component in today’s marketplace. Where the strength of an Outcome approach takes place is in understanding your customers, markets and most of all the people that you influence. Outcome-Based Read More …
In an Outcome-Based mapping approach, we do not try to reach out immediately to the beneficiaries or all the people/organizations that may have an interest in our product or service. We reach out to people/organizations that we can influence. This is quite different from the Lean StartupTM approach where we are trying to find product/market Read More …