When designing products, services, and experiences to meet customer needs, it’s essential first to understand those needs. However, customers’ needs are constantly changing; this makes it difficult for designers and researchers to design products relevant to the target audience at any given time. The iterative design research (IDR) process is a proven solution for addressing Read More …
Customer feedback plays a huge role in shaping the customer experience of any company. Unhappy customers are not afraid to let others know when they feel something has gone wrong or could have been done better. That goes for positive and negative feedback, so any company needs to align internal processes, strategy, and technology to Read More …
Predictive analytics can help businesses understand customer behavior and predict future buying patterns. To do this, businesses must determine how to collect and manage their customers’ data effectively. Customer data is the lifeblood of predictive analysis because it provides insights into who your customers are, what drives them to buy from you, and how they Read More …
The marketing campaign is the sum of business decisions, plans, and activities to bring your brand to target consumers. If you’re not already familiar with the process, now may be the time to get acquainted. Marketing campaigns are a staple of modern business and are especially important for brands that require constant renewal. An effective Read More …
Socratic questioning is a technique used to stimulate critical thinking and purposefully incite opposing viewpoints to spark debate, new ideas, and research. Socratic questioning is a curious style of dialogue that encourages critical thinking and an exchange of ideas. Research has shown that using Socratic induction can lead to more nuanced insights about a topic Read More …
Often, startups think Product/Market fit is found by obtaining their first customers. They try to validate their product and customer base by building this Harry-Potter sales funnel thinking they can create a customer. The only measure part of the equation is the sales activity they generate within the funnel. I am not saying it doesn’t Read More …