Category: Marketing Campaigns

Future_Campaign

The Future of Marketing Campaign Structures

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As the landscape of marketing evolves, so too must the way campaigns are structured. The traditional model of a centralized team responsible for all aspects of a campaign is no longer feasible in the current climate. Instead, a more decentralized approach is needed, with smaller teams working on specific elements of the overall campaign. This Read More …

Marketing Communications

Socializing Your Change Initiatives

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As we all know, organizational change is hard. In addition to managing the practical aspects of any transformation—budget, headcount, timeline—there is the challenge of getting everyone on board. To successfully socialize an initiative and create buy-in, leaders need to tell a story that engages employees and helps them understand how the initiative will improve their Read More …