Customer Retention InfoGraphic
Not all the answers are here, but they could be.
Category: Marketing with Lean Category
The Engine of Kaizen in Lean Sales and Marketing
In a recent tweet from @Kevin_Meyer he expanded on a comment that he left on a Lean Blog about ISO vs Std Work . His tweet said, What I forgot to mention is that the job breakdown aspect of TWI became our engine of kaizen. A little different than the norm. I intended to respond Read More …
Lean Sales & Marketing Infographic
Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series. Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately Read More …
PDCA: Determining Customer Touchpoints
In a recent blog post, Sales and Service Planning with PDCA, I discussed the most basic part of the Sales and Service Cycle, the conversation with the customer. People may struggle viewing this from a market versus a customer perception. Or, they may see how this applies to a B2C relationship but wonder how to Read More …
Sales and Service Planning with PDCA
Many of us use different planning instruments and schedulers. Kanban being one of the most familiar methods to readers of this blog. In the last several months, I have written about the Last Planner® (Last Planner is a registered trademark of Lean Construction Institute (LCI)) and have had several podcast on the subject most notably Read More …
How a Connected Company Works
Dave Gray of The Dachis Group and author of a recent book,The Connected Company works with the world’s leading companies to develop and execute winning strategies. His previous book, Gamestorming, sold more than 50,000 copies and has been translated into 16 languages. This video is an hour long but discusses much of the content in Read More …