Category: Mirror Marketing Category

Mirror Your Customer – Your Process

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The purpose of marketing, using the Duct Tape Marketing definition is getting someone with a need to know, like and trust you. But to do that, you must first understand the customer’s buying process and put a proactive plan and process in place to meet those criteria. We have went through a ten step process Read More …

Does your marketing mirror your customers buying process?

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Do you understand your customers buying process? Does your marketing mirror that process? Do you have specific marketing messages that your customer receives at critical points in that process? If you did, would your marketing be more effective? I always wondered, even before I started applying Lean Marketing Principles , why the marketing process rarely  Read More …