Managing Customer Value
A key account outline is a strategic plan outlining each key account’s objectives, goals, and activities. It provides a roadmap for success and guides your interactions with key clients. By creating a well-defined outline, you can ensure your client’s needs and expectations align. To create a key account outline using the fishbone diagram, identify each Read More …
Outcome-based thinking is becoming increasingly vital for businesses aiming to launch successful marketing campaigns. This approach focuses on setting clear objectives, outlining desired outcomes, and devising strategies that align with these goals. It emphasizes the importance of flexibility and adaptability, highlighting the need for businesses to respond to unexpected challenges and shifts in market trends Read More …
Refining your process does not mean narrowing your thinking. It’s the opposite. By pushing ourselves to do research and analysis out of our comfort zone, we will push our thinking in constructive ways. The idea is to receive new inputs to gain insight from others continually. Recognizing where things may be working for you (where Read More …
In today’s competitive world, understanding how to effectively influence a situation’s outcome is essential for success. But what levers have the most direct impact on influencing the outcome? In this blog post, we will explore the various components that can directly and effectively influence any situation’s outcome. We’ll discuss the importance of setting goals, leveraging Read More …
The Outcome harvesting Process needs to be customized according to the context. The steps are not always distinct, and feedback from one or more actions can cause a return to earlier steps. I used the steps outlined in this OUTCOME HARVESTING PDF – INTRAC. https://www.intrac.org/wpcms/wp-content/uploads/2017/01/Outcome-harvesting.pdf From the PDF: Outcome harvesting is a monitoring and evaluation methodology Read More …
When we think about things like loyalty, brand awareness, and creating happy customers, it makes sense why capturing customer value may seem more challenging than it should be. It is difficult to capture customer value, and it is important to understand that it is not static. It takes another level of business expertise, which is Read More …