thru Adaptive Marketing Practices
New ideas come from networks and forming new networks create new ideas! People often credit their ideas to individual "Eureka!" moments. But Steven Johnson shows how history tells a different story. His fascinating tour takes us from the "liquid networks" of London’s coffee houses to Charles Darwin’s long, slow hunch to today’s high-velocity web. Great Read More …
Fact: Within any industry – be it hospitals, public accounting firms, manufacturing, governmental organizations or law firms — 20% of the organizations will be dramatically improving much more effectively than 80% of their competitors. What does the top 20% do differently than the rest in their respective industries? In The Escape the Improvement Trap: Five Read More …
Innovation requires a balance between ideas and reality. In this segment Ed Muzio describes a method of keeping those two competing elements in balance to create new, innovative ideas. Ed uses an approach developed by Walt Disney and based on the roles of Dreamer, Realist and Critic. In the video are some great tips on Read More …
The word of business is changing. Your typical hierarchy structured in an organization chart may still exist but the age of communication has really changed the work structure and who is influencing the way you do work and from a marketing perspective how your customer is influenced. Learn the basic concepts of influencing through this Read More …
Do you remember the movie What Women Want? After Mel Gibson slipped and cracked his head it led him to be able to hear the inner thoughts of women. It gave him some additional power but how he took that to his advantage well that’s the story. So what does a Customer want? It could Read More …
As I mentioned in a previous post, Six Sigma Discipline is Good for a Creative Process, accountants are seeing the value in getting Six Sigma and Marketing together. They see the use of the Six Sigma data collection and prioritization methods as a means to create predictable streams of revenue growth. This comes from developing Read More …