This book, The Art of Pricing: How to Find the Hidden Profits to Grow Your Business, is an informal account of a range of pricing strategies that takes as a starting point the realization that different “customers place different values on the same products.” It served somewhat as my first introduction to contextual pricing. If you want to review deeper into the subject this related podcast and transcription would serve you well:Revisiting Contextual Pricing with Doctors.
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Lean Engagement Team (More Info): The ability to share and create knowledge with your customer is the strongest marketing tool possible.
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