Get Clients Now Answer Center Here are this month’s new additions to the Answer Center. (You’ll need your password to log in.)
- I know what I’m doing; why do I need a business plan? – Q & A by C.J. Hayden
While it’s true that many business owners never take time to write a business plan, it’s also a fact that two-thirds of all new businesses fail in the first five years. The majority of failed businesses never had a written plan.
- Promoting Your Business with People Power – Article by C.J. Hayden
The most powerful marketing technique available may cost you nothing. Getting other people to promote your business is not only the least expensive marketing you can find, it’s often the most effective. When people begin telling their friends about you, a stream of clients arrives at your door ready to buy. In a world overloaded with marketing messages, personal endorsements can be the key to marketing success.
- Follow You, Follow Me, Follow Up – Article by Frank Traditi
Remember the Phil Collins song “Follow You, Follow Me?” I’d like to add one more line to those lyrics — follow up! Imagine that over the next five days, you were to meet five people who have the potential to immediately: 1) give you a lead, 2) do business with you, or 3) introduce you to a person who will hire you.
- Stop Selling and Start Serving – Article by C.J. Hayden
“I don’t like to sell.” “Asking people for business makes me uncomfortable.” “Selling feels manipulative and sleazy.” “I’m good at what I do. Why don’t clients just come to me?” If any of these thoughts seem familiar, you may be stuck in an outdated perspective about selling that is holding back your success.
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