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Marketing is the first thing to go when you get busy or distracted. Though you may have spent a lot of time developing the processes behind the service you offer, you may have neglected to put the same level of effort into developing your marketing processes.
When you place a call to a prospective client, does the person you are calling already know your name, even if you have never met? When new clients are referred to you, do they often say that they’ve heard of you from several different sources?
It’s a common practice among coaches, consultants, health practitioners, and other professionals to offer a complimentary first session. The intent of this approach is to give prospective clients a taste of your work so they will want more. But how well does this work?
How many times already today has someone tried to sell you something? Ads come in by email, snail mail, fax, radio, magazines, newspapers, TV, and your web browser. Salespeople write you, call you, and approach you in the store or showroom. Overwhelmed with marketing messages, your clients — consumers and businesses alike — have simply stopped listening.Quality program, a wealth of information for the independent professional.
