In a Recession, Start With Reality First!

Posted onAuthorbusiness901

I recently had an article published on the Duct Tape Marketing Site:

When your business is in trouble it is safe to assume you have to do something different or you will get the same results. Change must occur. But what do you change to and how do you know that it is going to work. Most poor business  decisions are because you lack certain information but can you know everything? You have to proceed and so you must develop a method to make minor changes to decide if it is working and then test the waters.1pageplan

It missed these 5 questions based on The One Page Business Plan ® :

  1. What are we building?(Time)
  2. Why does this business/department/activity exist? (Timeless)
  3. What are the specific measures?
  4. How are we going to build this company/department/activity over time?
  5. What is the work to be done?