Improve your Sales Process
Win more of the Right Customers
Lower Your Cost, Boost Your Margins
This is what Michael Webb , author of Sales and Marketing the Six Sigma Way, promises on the outside cover of the book. Does he deliver? You betcha! This is one of my top reference books that sits either on my desk or my shelf immediately adjacent to my desk. I use it, deface it, bend corners or the stuff that an author would love to hear about his book.
If you have followed my blog, you can understand that this is not just a ho-hum recommendation. It is a great book, the best of any of his writings, and allows you to really study your sales and marketing process. The book is even written in a fashion that you can just sit down and have an enjoyable read. However, the charts and the procedures he recommends are really great guidelines to use and you will find yourself referring back many times to the material.
If you want to learn how to start the Lean Six Sigma Marketing Process this is a great companion book. Of course I would also recommend Duct Tape Marketing for the marketing side.