Managing Customer Value
In the landmark book, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, authors W. Chan Kim and Renée Mauborgne used the terms red and blue oceans to describe the market universe. Red oceans are all the industries in existence today—the known market space. In the red oceans, Read More …
Carolina Rogoll has been building some of the world’s most beloved brands for over ten years. Employed at Procter & Gamble, the world’s largest consumer packaged goods company, she has worked across different product categories in global markets and led several complex initiatives with diverse teams. She has passion for building winning brands and a Read More …
Laurel Mintz, CEO of Elevate My Brand is my podcast guest next week and below is an excerpt from the conversation. Laurel is a renowned marketing professional with both an MBA and JD. Her company works with global brands such as Susan G. Komen for the Cure, Nestle, and Popchips. She’s an expert on everything marketing/ digital strategy, social media, Read More …
I answered these questions a while back for José Miguel Vives Martínez on for his blog, ALTACUNCTA. I thought I would share the English version. Where did you learn about Lean for the first time? I have always been an avid reader and on a journey of personal continuous improvement. I learned about Lean during Read More …
Author Laura Busche joined me for a conversation about startup branding. Her book is based on the Lean StartupTM principles and is titled; Lean Branding (Lean (O’Reilly)). It is part of the Lean Startup series of books by O’Reilly. Lean Branding is a practical toolkit that helps you build your own robust, dynamic brands that Read More …
Tomorrow will be a special edition of the Business901 Podcast. Lean Branding (Lean (O’Reilly)) author Laura Busche joined me for a great conversation about startup branding. Her book is based on the Lean Startup Principles. An excerpt from the Podcast: Joe: If you could give one bit of advice to someone about branding, what would Read More …