Managing Customer Value
In a recent podcast, I ask Frank V. Cespedes, a Senior Lecturer of Business Administration in the Entrepreneurial Unit at Harvard Business School, some final advice to those sales leaders that are developing and implementing sales strategies. Frank’s latest book is Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling. Related Podcast and Transcription: Sales Strategies Read More …
Tomorrow will be a special edition of the Business901 Podcast. Lean Branding (Lean (O’Reilly)) author Laura Busche joined me for a great conversation about startup branding. Her book is based on the Lean Startup Principles. An excerpt from the Podcast: Joe: If you could give one bit of advice to someone about branding, what would Read More …
Many organizations procrastinate on their marketing efforts. They already have another job or working on a sufficient number of bids. When they finally reach out for marketing assistance, what they are looking for is sales. They often seek a social media strategist because it seems free and with something “clever” an army of followers will Read More …
Recently on a podcast I had with Chad Smith of the Constraints Management Group I asked the question, “Why did McGraw-Hill come to Carol and him to write the new edition of Orlickys Materials Requirements Planning 3/E?” He told a very interesting story which I paraphrase below: The problem is that the market really doesn’t Read More …
The financial markets are normally the ones that lead us out of a recession and they may have the best handle to interpret what the Economic Stimulus Package really means and what it will do.Let’s face it, there are going to be certain industries that benefit from targeted tax reductions in billions of dollars of Read More …
This Year’s Most Popular Marketing Advice from the Industrial Marketing Maverns. If these 3 topics interest you THEN CLICK THRU AND READ THEM YOU ARE NOT MY TARGET CUSTOMER Be Small, Act Large: Positioning Yourself as a Big Company Beyond Your Web Site: Seven Ways to Build Online Presence Five Practical Ways to Improve e-Mail Read More …