thru Adaptive Marketing Practices
Successful companies are now viewing their marketing as a method for getting the message in from the marketplace versus pounding the message out. It is this inbound marketing stuff we have been talking about the last few years. The new methodologies of User Experience, Service Design, Design Thinking and the Lean StartupTM are all about Read More …
Let us say you have Google or even Facebook – you have a billion users. It is almost impossible for Google and Facebook to understand whom their customers are. Intuition or even just like talking to some customers is going to give you an extremely biased view. You are going to basically base your entire Read More …
This ASQ 2013 Service Conference provides how-to’s, step-by-step advice, and the latest in service delivery methods and networking opportunities. Speakers will engage you on topics to help organizations improve customer service, reduce costs, and build both customer loyalty and satisfaction. Join us in Las Vegas for two days of networking and discovery. 22nd Annual Service Read More …
Russ Unger’s new book Designing the Conversation: Techniques for Successful Facilitation (Voices That Matter) was discussed in the recent Business901 Podcast, Voices Matter: Are you helping the situation?. This is a transcription of the podcast. Download or view the PDF: Facilitation Discussion If you would like to view the flip magazine on your screen or Read More …
Lean’s culture ties to PDCA or PDSA is exactly what limits Lean’s success in sales and marketing. I may even go out on a limb and say it will limit the success of the The Lean Startup’s Build-Measure-Learn methodology being applied effectively to sales and marketing. The reason is that these theories are based on Read More …
If you have two sets of researchers who are telling you contradictory things, and they have their own data sets to support it; how do you tell which one is believable and which one is junk. In Numbersense, what I try to do is to give people, as you say, a framework to start thinking Read More …