Managing Customer Value
A short example of how systems thinking can be used in program evaluation to maximize program effectiveness. Part of the ‘Evaluation For Leaders’ mobile learning course at www.evaluationforleaders.org. Produced by Chris Lovato, Beverly Parsons, and Kylie Hutchinson. Check out other videos and resources at www.insites.org and www.communitysolutions.ca. YouTube video Removed Short video that gives you Read More …
All the continuous improvement people will enjoy the last tier of the pyramid, which is only one block and it’s called Plussing. Did it just work out that way, as the last block left? How did Plussing end up the king of the mountain? -Joe Lou Prosperi: Well, I think there’re two answers there. The Read More …
Trying to create prospects may be one of the most difficult and expensive components of marketing. Trying to find the path of people that want our service/product (since everything is a service, I will only use service from now on) is not the easiest chore in the world. If we know all the Dentists, Plumbers, Read More …
I think, the people that are into this methodology can become the new marketers and new content leaders in the organization because quite frankly, this looks much more like a product development methodology than it does a campaign development methodology. If we’re building something of value – a blog, a digital magazine, a community, a Read More …
The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy?customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models?and how to integrate these Read More …
This is a collection of around ten Business901 Podcast Transcriptions that has a focus on Service Excellence. I did not include Service Design or Designing for Service. Guest include John Goodman, Joe Michelli, Kathy Cuff, Drew Locher and many others. Service Excellence Stacks are a new way to organize your own publications, as well as Read More …