Managing Customer Value
In the Sales and Marketing arena, we are exploring new propositions and environments as the main thrusts of our activity. I have found PDCA to be limiting and somewhat challenging to take people on the path of exploration. I was introduced to EDCA (E=Explore) it seems like a decade ago by Graham Hill but it never really Read More …
Many of us will make a business case for our next marketing campaign (experiment), but few will take the time to create a prediction.
In my practice of Lean Marketing, I differ from the thought of Traditional, even Agile Marketing approaches. The more traditional methods of segmentation and appealing to the general masses narrowing people down through some sort of funnel or stages has never been what I might call my style. Even the Agile and yes Lean lingo Read More …
I think Lean is the best way to scale a company. Not only does it gives us that inside and outside learning perspectives, but it also helps us manage three Lean learning concepts; SDCA, PDCA, and EDCA. It allows us to dedicate a portion of our work to what we are doing well (SDCA=Standard Work), Read More …
How do you check your projects/campaigns/experiments before launching? Impact Mapping is a tool that Gojko Adzic introduced to me in a book several years back. In it’s simplest form, I have found it to be an excellent way to check for alignment, and clarity when launching and committing to a project or marketing campaign/experiment. It is what Read More …
Does Your Sales Compensation Incentivize the Correct Lean Behavior? Does Your Sales Compensation Incentivize the Correct Agile Behavior? Is there a Secret Sauce Transitioning from Solo to Team Selling? PDF Download Co-authors, Jeffrey Liker and David Meir, of The Toyota Way Fieldbook defined the Supplier Partnering Hierarchy of Toyota that consisted of 7 steps. I have always Read More …