Managing Customer Value
Right now, we need low-cost speedy experiments to test new growth and innovation ideas. Think of the ideas surrounding Learning Launches as proposed by the School of Darden at the University of Virginia and in the book Learn or Die: Using Science to Build a Leading-Edge Learning Organization by Edward D. Hess. A learning launch Read More …
In the Sales and Marketing arena, we are exploring new propositions and environments as the main thrusts of our activity. I have found PDCA to be limiting and somewhat challenging to take people on the path of exploration. I was introduced to EDCA (E=Explore) it seems like a decade ago by Graham Hill but it never really Read More …
Many of us will make a business case for our next marketing campaign (experiment), but few will take the time to create a prediction.
In my practice of Lean Marketing, I differ from the thought of Traditional, even Agile Marketing approaches. The more traditional methods of segmentation and appealing to the general masses narrowing people down through some sort of funnel or stages has never been what I might call my style. Even the Agile and yes Lean lingo Read More …
I think Lean is the best way to scale a company. Not only does it gives us that inside and outside learning perspectives, but it also helps us manage three Lean learning concepts; SDCA, PDCA, and EDCA. It allows us to dedicate a portion of our work to what we are doing well (SDCA=Standard Work), Read More …
How do you check your projects/campaigns/experiments before launching? Impact Mapping is a tool that Gojko Adzic introduced to me in a book several years back. In it’s simplest form, I have found it to be an excellent way to check for alignment, and clarity when launching and committing to a project or marketing campaign/experiment. It is what Read More …