Managing Customer Value
How many User (Buyer) Personas do you create? When introducing User (Buyer) Personas to an organization, I like to move away from trying to determine the “Ideal Client” type initially. What I like to do is post clients (with their personas) in the matrix below. For example, I use a matrix very similar to the Read More …
I have found when introducing a Kanban board to Sales and Marketing people that some find Kanban limiting from a planning perspective. They like the concept but have difficulty seeing the entire picture of flow and what the expectations and resources needed. This coupled with the fact that many of the teams are made up Read More …
Following The Lean Startup Principles of Build, Measure, Learn, I am introducing a MVP version of the Lean Marketing Board Game which surprisingly is not based on the Lean Startup but instead my book the Lean Marketing House. I really don’t teach Build, Measure, Lean and the Pivot, I just stick to the old PDCA Read More …
In this video, Alan Shalloway of Net Objectives describes the process of mapping a value stream to a Kanban board and why both are important in improving business-driven software development. Alan does a nice job in the video simplifying the process of Value Stream Mapping for non-Lean organizations. He also converts the map to a Read More …
Pascal Pinck appeared on the Business901 podcast, A Strategic Collaborator’s use of Personal Kanban and he thought this image of his Personal Kanban board might add to the conversation. Pascal Pinck works as a Strategic Collaborator with individuals and teams who face high levels of uncertainty in their market context About: Personal Kanban is neither Read More …
I am not sure that Lean will ever work within a company unless sales and marketing are on board. In fact, why start with production if we want to look from the customer’s eyes. Would it be tainted if we did not lean sales and marketing first? Have you ever won a large order and Read More …