Managing Customer Value
Judy Robinett takes the word “Networking” not only to a new level but re-defining it into a dynamic “power grid” of influence and connections. How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits is an excellent book and one of my best summer reads, so far. Judy is Read More …
‘What gets us into trouble is not what we don’t know. It’s what we know for sure that just ain’t so.’ – Mark Twain I think this famous quote by Mark Twain sums up my feelings about marketing funnels, sales funnels and pipelines and in whatever direction we may want to flip them. We don’t Read More …
Lean’s culture ties to PDCA or PDSA is exactly what limits Lean’s success in sales and marketing. I may even go out on a limb and say it will limit the success of the The Lean Startup’s Build-Measure-Learn methodology being applied effectively to sales and marketing. The reason is that these theories are based on Read More …
This is a well documented video that was recently posted on the Agile Advice website. It can serve as a refresher or as a starting point on how you should assemble a Lean Sales and Marketing Team. The process that IDEO goes through to innovate a new shopping cart: Could this mantra work on your Read More …
New ideas come from networks and forming new networks create new ideas! People often credit their ideas to individual "Eureka!" moments. But Steven Johnson shows how history tells a different story. His fascinating tour takes us from the "liquid networks" of London’s coffee houses to Charles Darwin’s long, slow hunch to today’s high-velocity web. Great Read More …
I just switched e-mail providers as of today and felt that Get Response has a lot to offer. Here is an affiliate post that I think you may find interesting on building your subscriber list. Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is Read More …