Managing Customer Value
Part of The Lean Minute Collection on YouTube [arve url=”https://www.youtube.com/embed/TvEs9nfBfgY”/] In reviewing Scholtes work, I found an outline that could be developed into an A3 or a canvas. These are tools that we have been using in the Lean world. However, we have stopped short applying them from a Customer – In perspective as described Read More …
SALES PDCA is the framework I use for the process that takes place in the customer sales and marketing cycle. It is a standard PDCA cycle except the SALES part of the framework is where the sales team gets its directions and coaching from the team coordinator and value stream manager. Within the actual PDCA Read More …
The Business Model Canvas is an analytical tool outlined in the book Business Model Generation. It is a visual template preformatted with the nine blocks of a business model, which allows you to develop and sketch out new or existing business models. This book has sold over 220,000 copies the past two years and has Read More …
“You don’t have to be a customer to be important. But, from a systemic point of view, each is a supplier, not a customer. The systems do not exist to serve their needs. Their role is to help systems serve the needs of the customers. When suppliers start seeing themselves as customers, the needs of Read More …
SALES PDCA is the framework I use for the process that takes place in the customer sales and marketing cycle. It is a standard PDCA cycle except the SALES part of the framework is where the sales team gets its directions and coaching from the team coordinator and value stream manager. Within the actual PDCA Read More …