Managing Customer Value
Have we reached the transformation stage in the customer experience hierarchy? If so, the role as an expert may have diminished substantially, and we are now seeking facilitators to guide us through our journey. Some of you may not know what I mean by the customer experience hierarchy and how it relates to the transformation Read More …
These five terms form a hierarchy of value in which data have the least value and wisdom has the most. I first ran across a similar description in the The Experience Economy an article published in 1998 by Joe Pine which I discussed in the blog post, Does your Value Proposition speak of the Customer Read More …
This is what I have been talking about for so many months and John says it so eloquently: Read this post at least twice. This content from: Duct Tape Marketing encourage you to read the entire post and the comments. Search engine optimization has changed dramatically over the past few years. The shift is from Read More …
How do you make changes within your organization? I think it is critical to think about the transformation process before doing it. Here some ideas that are taken from the book “Small Business Solutions” by Robert D. Hisrich. By the way, the book is a good quick read but you can probably find it for Read More …