Managing Customer Value
People seldom start with a simple system. They start with a complex system and try to work back from it tweaking and modifying. There are better ways. I usually respond with Gall’s Law: “A complex system that works is invariably found to have evolved from a simple system that worked. A complex system designed from Read More …
In the past, I have written about using the Lean trio of SDCA, PDCA, EDCA with an umbrella of CAP-Do or in Non-Lean terms; Standard Work, Continuous Improvement, Design Thinking (Exploration), and Reflection. In the book, Cracked it!: How to solve big problems and sell solutions like top strategy consultants, the authors lay out their Read More …
Adopting a systems perspective makes visible many of the hidden complexities operating in an organization that might be important targets for change. Reviewing from a system point of view helps generate a set of hypotheses that form the basis for our marketing experiments. This, in turn, guides our efforts to be tested, organizes results from Read More …
Why do we continue to get undesirable outcomes? Have you ever looked at your sales and marketing from a system perspective? To most this simple diagram looks complex. However, it is high-level and can be broken down into numerous subsets. You may notice the typical Google Acquisition block at its core which is very dynamic Read More …
The Funnel of Opportunity is my interpretation of successful marketing practices today. It is an idea about understanding spaces and eventually shaping them through a knowledge building process. Clusters and their edges attach as knowledge and experiences become relevant. This relevancy can be acquired through people, platforms, process or product/service. LinkedIn Articles Knowledge Vee: https://lnkd.in/eduEU9w Read More …
Which Way Should It Flow? Most educators are familiar with Bloom’s Taxonomy and the hierarchy of the different type of thinking. They also familiar with the adaption by Anderson and the determination that creating new knowledge is the most demanding part of the cognitive process. Anderson did later work that I will discuss in my next post. It Read More …