Managing Customer Value
Writers of all kinds but especially those who are creating written content every day. Scrivener makes planning, writing, and compiling a book easier than ever before and has been called the greatest advance in writing since the typewriter. There’s just one problem. It’s not user-friendly at first and there is quite a learning curve. The Read More …
Everyone will tell you it is about Content, Stories and Targeting (Relevance) your audience. Well, sure it is, we have been talking about that since before the days of Moses. Just look at what Moses offered: He was born a Hebrew, he was one of them. Evidence to lead: He was practically king of Egypt Read More …
Jason Fried is the founder and CEO of 37signals. Fried is a passionate leader in the field of simple, clear, and elegant web-based user interface design. He spearheaded the concept, design, and development of Basecamp, 37signal’s web-based project management tool for designers, freelancers, and creative services firms. Fried is also the co-author of Defensive Design Read More …
In today’s marketing, we use Content Marketing as one of our number one lead generating sources. This content tends to be educational in nature. Since the content typically is both online and off-line it very much resembles the training model defined as Blended Learning. Blended Learning is a training model that integrates multiple delivery modes Read More …
The overall concept of Value Stream Marketing is that you must continuously add value and create value in your marketing for your customer. For most of us, it is no longer an issue of cute and clever it is an issue of content and circulation. It goes hand and hand with the transition from Outbound Read More …
Last week, I gave a short review of this book but before I put it away I wanted to have one more takeaway. In the back of the book they highlight a few case studies which I found interesting but also I have listed a shorten version of their top 10 content marketing lessons: Only Read More …