Managing Customer Value
Becoming customer centric requires an organization to understand the emotional needs and difficulties of their prospects and customers (only the term “customer” will be used for the balance of the blog post). I have recently done a series of blog posts on empathy (The Role of Empathy in Design), that goes deeper into this subject. Read More …
How do you generate a bunch of prospects that have low risk with a high earning potential. This is what most companies seek and should streamline their organizations to take advantage of these types of orders. It is not about disregarding anyone product/market group even a high risk and a low potential. It is about Read More …
Mark Tamis @ marktamis.com recently presented at the Selfservice Company UG and below is a copy of his slidedeck via slideshare. A blog post of Mark’s, Go With The Customer Flow is an insightful read. Read the entire thread to include the comments And…watch the video at the end of the blog post- exhilarating for Read More …
My podcast guest next week is Arne van Oosterom, Partner at DesignThinkers in Amsterdam. He is a Designer in Residence at the Oslo School for Architecture and Design & Norwegian Center for Service Innovation, Founder of the Design Thinkers Network, Co-Founder of the Service Design Network Netherlands, Catalyst at WENOVSKI and Founder of the Healthcare Read More …
In tomorrow’s podcast with Marc Stickdorn, co-author of This is Service Design Thinking, I asked my typical “last question” and it went like this: Joe: Is there something that I didn’t ask that you would like to expand on or mention about service design thinking? Marc: Maybe I would like to add one thing and Read More …
Prototypes are becoming a design deliverable with the advent of many sophisticated software applications spurred by Rapid Prototyping, 3D Modeling etc. However, the initial paper sketch is arguably the best tool, at least in the beginning. Prototyping helps us to design better user experiences. However, many of us still forget to include the user! We Read More …