Managing Customer Value
Distinctive assets are unique elements brands use to establish their identity and differentiate themselves from competitors. They encompass a range of visual and auditory identifiers that consumers can instantly recognize and associate with a brand. Common examples include logos, colors, jingles, and even mascots. For instance, when you think of Apple, the sleek, minimalist Apple Read More …
The method starts with the customer experience and has changed how teams build successful products. Amazon has used this approach since 2004 to guide major product developments through their PR/FAQ (Press Release and Frequently Asked Questions) document. Product team leaders and business owners can create products customers want when they become skilled at the Working Read More …
Understanding the 60/40 Rule in Marketing Definition of the 60/40 Rule: The 60/40 Rule in marketing is a strategic budgeting framework that suggests allocating 60% of a marketing budget towards performance marketing initiatives while dedicating 40% to brand-building efforts. This balanced approach recognizes the need for immediate returns through measurable campaigns while nurturing a brand’s Read More …
Businesses gather vast customer data today, but turning that information into meaningful action requires strategy. By leveraging insights like purchase history, browsing behavior, and engagement patterns, companies can create tailored experiences that resonate with their audience. Omnichannel Marketing plays a key role by ensuring these personalized efforts reach customers consistently across platforms—through email, social media, or Read More …
Social media has become a central tool for businesses looking to connect with customers meaningfully. By offering real-time interaction and personalized content, platforms like Instagram, Twitter, and Facebook allow brands to adapt their messaging based on audience feedback and behavior. This adaptability is especially valuable in Omnichannel Marketing, where consistency across multiple touchpoints is key to Read More …
Businesses often overlook the importance of aligning their strategies with available category entry points and key opportunities to connect with target audiences. By leveraging the 3 Cs—Credibility, Competitiveness, and Commonality—you can create a stronger foundation for success. This requires Adaptive Planning to stay agile in shifting markets, Action Research to uncover actionable insights, and innovative solutions like Fractional Marketing Read More …