Managing Customer Value
The adaptive market hypothesis upends conventional wisdom about consumer behavior and market efficiency. MIT professor Andrew Lo introduced this framework in 2004, merging the Efficient Market Hypothesis with behavioral finance concepts. His work proposes that markets follow biological principles rather than physical laws. Traditional models assume markets maintain consistent efficiency, while the adaptive market hypothesis Read More …
Marketing has undergone a significant transformation, reflecting technological advancements, shifts in consumer behavior, and evolving market dynamics. Understanding this evolution is crucial for anyone looking to navigate the modern marketing landscape effectively. Traditional Marketing Approaches For decades, traditional marketing approaches dominated the scene. Reflect on a time when print ads, radio jingles, and television commercials Read More …
What benefits would manufacturers see from the proposed import tariffs? The numbers tell a compelling story. US manufacturers created 510,000 new jobs between 2016 and 2019 – the first time this century we’ve seen half a million manufacturing jobs in just three years. This manufacturing comeback has solid reasons behind it. The new tariff plan Read More …
As businesses increasingly lean into experimentation as a cornerstone of their marketing strategies, artificial intelligence (AI) emerges as a powerhouse technology that enhances these efforts. By automating processes and analyzing vast datasets, AI streamlines marketing experiments, providing deeper insights into consumer behavior than ever before. How AI Enhances Experimentation AI significantly improves experimentation in various Read More …
Gartner predicts that AI will automate 80% of project management work by 2030. Most senior leaders (82%) believe that AI project management tools will substantially impact how their organizations manage projects over the next five years. The numbers tell an interesting story. Only 35% of projects reach completion successfully today. This gap highlights the significant Read More …
Traditional Marketing vs. Modern Marketing Marketing strategies have evolved over the decades from traditional approaches to modern, data-driven techniques. Traditional marketing, characterized by methods such as print ads, billboards, and phone calls, relied heavily on a one-way communication model. Businesses broadcast their messages and hope for audience engagement. For many, this was the only way Read More …