Managing Customer Value
When viewing pull in Lean Sales and Marketing, I think most people get it wrong. They think only about demand and obtaining a new customer. I think demand is something we use to have back in the 90’s, I suppose. When I think about pull, I think more in the terms of creating a customer Read More …
Chad Smith is the co-founder and Managing Partner of Constraints Management Group (CMG), a services and technology company specializing in pull-based manufacturing, materials and project management systems for mid-range and large manufacturers. We had a discussion is a past podcast on the Demand -Driven Techniques. Related Podcast and Transcription: New Thoughts in Supply Chain Thinking Read More …
CAP-Do: What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services. CAP-Do is an emergent process. You may know the outcomes that you desire but that Read More …
In two recent blog posts, CAP-Do supports Outcome Driven Innovation and Lean Sales Process does not Start at Plan or Build, I discussed how companies that apply Lean to Sales and Marketing think incorrectly in terms of PDCA versus CAP-Do. In summary, we need to change to an outcome based approach and for a Lean Read More …
In one of my favorite books,The Path of Least Resistance for Managers author Robert Fritz states: People are fond of saying, “Well, that’s our culture.” They seem to think that the cultural norms and habits of the organization are causal. But what creates the cultures? The underlying structures people are in. In fact, it is Read More …
The world has changed. No longer can we be selling like we thought of in the past. Now, it really takes a team effort. Our differentiation is less in the product/service we offer but more by the services and support that our organization delivers in the use of our product. The Discipline of Market Leaders: Read More …