Your Marketing bullets, are they sticking

I see people fire one (marketing message)bullet after bullet and wondering why they are not sticking. They just keep bouncing off people. Take a look at this video. Can you emphasize with the bullets? Now, think about what the bullets cost you and what happens to them after the bounce. Do they stick anywhere? Your Read More …

All Core Messages are not Created Equal.

I wrote a post recently that All Sales Channels are not Created Equal and talked about the resources that you would have to commit to each one. But today I had an appointment with a new client and was discussing their Core Message and went through an exercise that I thought might prove useful. More Read More …

All Sales Channels are not created equal

How do you go about creating sales channels and making them not competitive with each other. It is a pretty tall order in today’s world and one that really takes quite a bit of time so that they and yourself are not competing with each other. The Channel Advantage is a good book to start Read More …

Using LinkedIn

I had two Social Media experts on my Connecting Your Passion TV show this week, Scott Howard from the ScLoHo Collective Wisdom blog and Shirona A. Gunawardhana of Logpipe  and this is what they had to say.. Technorati Tags: Blog,Blogging,Google,Indiana Social Media,Social Media,Web 2.0

What is social media?

I had two Social Media experts on my Connecting Your Passion TV show this week, Scott Howard from the ScLoHo Collective Wisdom blog and Shirona A. Gunawardhana of Logpipe and this is what they had to say.. Technorati Tags: Blog ,Blogging ,Google ,Indiana Social Media ,Social Media ,Web 2.0

Dorothy, it’s about the shoes!

How is your marketing doing in 2009? Have you increased it? We have just about completed the first 30 days and are you cutting back or moving forward? I am still talking to perspective clients that seem to lack direction. How can you not be focused by now? Case in point, Dorothy from the Wizard Read More …